NPDC’s announcement of Fisher Funds as the new naming rights partner for the West Stand at Stadium Taranaki, marks another milestone in the stadium’s transformation as a valued community hub and a destination for major events.
Fisher Funds joins TSB Bank, which came onboard as the East Stand naming partner in August, reinforcing the strong local ties that underpin Stadium Taranaki’s identity.
Both naming partners are majority-owned by the Toi Foundation, with profits from their operations helping fund community initiatives across New Plymouth and the wider Taranaki region.
New Plymouth District Mayor Max Brough says that welcoming both TSB and Fisher Funds reflects the strength of local partnerships and a shared confidence in Taranaki’s potential:
“It’s a real win securing two naming partners who share our local values and commitment to growing the region both on and off the field.”
Fisher Funds CEO Simon Power says the partnership reflects its commitment to supporting the region and its people.
“We’re proud to have a deep connection with Taranaki through our majority shareholder, the Toi Foundation, and our partnership with TSB Bank.
“Our team takes great pride in not only helping New Zealanders make the most of their money but also being part of something bigger through the incredible work the Toi Foundation does.
“The naming of the West Stand at Stadium Taranaki is another way we’re committing to the region, and we’re excited about what’s ahead.”
Taranaki Regional Council Chair Craig Williamson says it’s welcome news that both stands at the redeveloped stadium now had funding partners.
“We are thrilled to see Fisher Funds become a naming partner for the West Stand and we thank them for their support,” says Mr Williamson.
Fisher Funds are a valued member of the Ngâmotu - New Plymouth Partners forum and programme. This newly announced partnership complements TSB’s East Stand investment and is a powerful combination of trusted brands locally and nationally.
The venue was developed as a rugby ground in 1931, with the first stadium completed in 1947. Yarrows the Bakers held naming rights to the stadium from 2002 to 2025, including the Noel and Melva Yarrow naming rights for the West Stand until 2022.
In 2018, the West Stand was deemed earthquake-prone and closed for safety reasons.
The stand re-opened in 2022 after the completion of refurbishments including major earthquake strengthening works with improvements to ground stability, foundation tiebacks and new steel beams.
NPDC is currently inviting interest in stadium-wide naming rights, with opportunities also available for suites and other facilities.
About Stadium Taranaki:
- The stadium is owned by Taranaki Regional Council (via the Taranaki Stadium Trust) and is operated by New Plymouth District Council.
- A modern, versatile venue with a capacity of 21,000 (scalable to 23,000 for major events), Stadium Taranaki is suitable for a wide range of uses – from international sporting fixtures and elite entertainment events to conferences, community events, trade shows, and private functions.
- The venue has hosted a range of major events, including Rugby World Cup matches, All Blacks fixtures, FIFA U-20 World Cup games, Nitro Circus, and Freestyle Kings - and is the proud home of the Taranaki Bulls provincial rugby team.
- Engagement with the venue is high - in 2023, the Taranaki Bulls claimed the Bunnings NPC championship in front of a passionate home crowd, and across 2023–24, more than 43,000 people attended local and national events at Stadium Taranaki.
